Momo Challenge Is A Hoax, But Online Threats To Kids Are Real

Have you heard of the Momo Challenge?

This disturbing challenge has recently surfaced on the internet, raising the attention of millions of people worldwide, including celebrity Kim Kardashian.

The rumoured challenge is an online suicide game circulating on the internet since 2018. “Momo” targets teens on Whatsapp, provoking them to perform harmful or even life-threatening acts to their peers and themselves. The ultimate task under the Momo Challenge is the unfortunate act of suicide.

“Momo Challenge”: A Hoax

Good news is, the “Momo Challenge” seems to be just an evil hoax. Contrary to media reports, YouTube has confirmed that they have not actually received any evidence of videos related to the challenge being uploaded onto their platform. The photo of  “Momo” originated from an art sculpture created by Japanese artist Keisuke Aiso. The sculpture has already been destroyed last year, according to the artist.

Bad news is, The “Momo Challenge” is not the only case of such horrifying internet pranks, and sadly to say, many teen lives were believed to have been lost to similar suicide games.

Artist Keisuke Aiso created the “Mother Bird” sculpture (now known as “Momo”) for a special effects company in Japan.

“Blue Whale” and “Elsagate”

It is believed that a suicide game called the “Blue Whale” was responsible for the deaths of 130 Russian teenagers between 2015 and 2016.  Similar to the “Momo Challenge”, the “Blue Whale” game prompts children to carry out self-harm acts where the end-game is to commit suicide. Many of these teens’ last activities were linked to drawings and pictures of blue whales, thus relating their suicide to the involvement of the game. Since the widespread awareness on the game, many “copycats” have emerged to host their own “Blue Whale” challenges to victims.

On YouTube, children are becoming increasingly vulnerable to “Elsagate” content. Channels falling into the category of “Elsagate” often post outrageous and disturbing videos while masking them as “child-friendly” content. These videos feature children’s favourite characters like Elsa and Spiderman in violent or sexual situations, and expose child viewers to inappropriate themes such as fetishes, drugs and alcohol.

The Role of Parents In Children’s Internet Safety

To light a candle is to cast a shadow.

—Ursula K. Le Guin

While the internet provides mankind with convenience, efficiency and entertainment, we must learn to protect ourselves and our families from its dark sides.

As parents, it’s important for us to pay attention to our children’s online activities and educate them on the different kinds of dangers lurking on the internet to prevent them from falling prey to things like suicide pranks. Make your children feel that you’re dependable, and that they can always come to you whenever they are troubled. If they are uncomfortable with sharing their woes with family, let them know to turn to the following organisations for help:

Tinkle Friend
Helpline: 1800 2744 788
Online Chat:

Mon to Thu: 2.30pm – 7.00pm
Fri: 2.30pm – 5.00pm

Samaritans of Singapore (SOS)
24-Hour Hotline: 1800-221 4444
E-mail Befriending:


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